It was surreal that my dad was slowing disappearing from Alzheimer's, and I was losing the amazing person who raised me.
My dad, a veteran of the US Army, shown below with my kids in 2014!
Each day presented new challenges, but nothing stood out as much as having to help him with his showering - I had to improvise with solutions so I would not invade his privacy. This experience gave me the idea to create The Wrap.
I know he would be supportive as some of his career involved bringing innovative medical products to the market!
Traci Cole, MBA, MEM, Founder & Caregiver
A business professional and entrepreneur with diverse experience in marketing strategy and branding, product development, consulting, and CAREGIVING. She spent time taking care of her father who suffers from Alzheimer’s and dealt with the multiple conflicting feelings while helping him shower. The wrap was developed to change the bathing situation to one of connection and laughter, rather than embarrassment and a loss of one’s dignity.
Dr. Jaya George-Zavala, M.D., Board Member
Dr. George-Zavala is an Internal Medicine specialist who has spent the last 10 years studying longevity and health to improve the lives of her patients. She is the best-selling author of the book, Getting Into the Green Zone: Secrets to a Life of Optimal Health and Happiness.
One of the key factors she discovered that contributes to longevity and secondarily to happiness is the Individual’s sense of dignity and continued relevance in society. However, as people age, they become more reliant on others and that need in many ways strips them of their sense of dignity and relevance.
While it is hard to change the dependence factor, it is not difficult to allow for dignity in that process. This is why she and her partner Traci Cole, Business and Product Development specialist who was a long- time caregiver set out to develop a product they believe is not only needed but serves to return a sense of dignity to patients and the elderly.
What they developed is an in-shower bath wrap that allows for caregivers to bathe dependents while still allowing a sense of dignity and modesty for the individual.